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SERVICE 01

Management Strategy Consulting

We provide practical support to maximize results with limited resources. From reviewing management strategies to business efficiency, cost reduction, and optimizing human resources, we offer advice across a wide range of areas. Through performance management based on SMART KPIs, we support sustainable growth and improved competitiveness, realizing stable corporate development.
Are you facing these challenges?
✅The company is doing somewhat well, but there’s no one to consult about next steps
✅The flow of company finances is vague, causing invisible stress
✅There’s a gap in the sense of urgency between management and employees
✅It’s difficult to secure working capital if sales decline
✅Recruitment costs are high, making it hard to secure talented personnel
✅ Unfamiliarity with IT results in low priority for digitalization
✅Unable to clearly communicate the company’s strengths and unique selling proposition (USP) to customers
✅Dependent on existing customers with limited expansion into new markets
✅Lack of successor development creates concerns about business continuity
✅Personalization of operations impedes efficiency improvements

To help small and medium-sized businesses achieve maximum results with limited resources, we first identify your challenges, then work together to develop and implement solutions.

Main Support Services
Review and Optimization of Management Strategy
Support for creating long-term business plans based on company vision
Efficient operation management using SMART KPIs
Promotion of data-driven decision making
Operational Efficiency and Cost Reduction
Business process improvement
Revenue enhancement through cost optimization
Financial Management and Funding Support
Optimization of financial strategy
Advice on fundraising
M&A Strategy Support
M&A advice for corporate growth
Growth Support through Organizational Reform
Optimization of human resources utilization
Strengthening organization and improving talent strategy

【White Paper】
01-1 Business Planning Fundamentals（English）
01-2 SMART KPI (English)

SERVICE 02

Marketing Strategy Support

We provide strategic approaches to maximize limited resources for small and medium-sized businesses and enhance competitiveness. Through market analysis, we clarify target segments, implement efficient customer acquisition measures using digital marketing, and execute strategies to achieve results. We monitor KPIs and support sustainable growth.

Product and sales strategies for small and medium-sized enterprises, or “marketing,” will not succeed by simply imitating large companies. Let’s start by not competing on the same ground. For this, begin by understanding the strengths of your products, people, and company itself. As the most straightforward method, we recommend starting with a SWOT analysis.

SWOT Analysis

Positive factorsNegative factors
Internal
factors		Strength
(Strengths)
Competitive advantages such as company assets, brand power, and quality		Weakness
(Weaknesses)
Shortcomings or defects of the company or products that need improvement
External
factors		Opportunity
(Opportunities)
Growth opportunities due to changes in external environments such as markets and competitors		Threat
(Threats)
Risks or obstacles due to external environments such as markets and competitors

After understanding your company and products/services, we identify where to compete and which customers (target audience) to focus on. Once a basic strategy is formulated, we select effective tactics such as advertising and online strategies. As an important element, it is necessary to set KPIs (measurable targets) and monitor them. By repeating this process, marketing activities should contribute to your company’s sales.

If you are unsure or finding it difficult without dedicated marketing personnel, please consult with us at Anderson International. We can support you according to your needs, whether it’s just the initial steps or continuous support until results are achieved.

Main Support Services
Market, Competition, and Customer Analysis
Market trends, growth potential, trend research
Analysis of competitors’ marketing strategies
SWOT analysis
Sales Strategy Support
Identification of customer segments
Selection of target markets
Positioning strategy
Optimization of sales channels
New customer acquisition
Optimization of customer initiatives based on CRM (Customer Relationship Management)
Brand and Product Strategy Support
Brand building, value proposition
Pricing strategy
Campaign initiatives
Customer loyalty enhancement measures
Digital Marketing Strategy Formulation and Implementation
Enhanced customer acquisition through SEO and content marketing
Ad operations (listing ads, social media ads)
Email marketing
Continuous Operation through KPI Setting and Monitoring
Monitoring by sales channel
Measuring the effectiveness of web and digital initiatives
Measures to improve sales and conversion rates
Monitoring ROI (Return on Investment)

SERVICE 03

Digitalization/Grant & Subsidy Utilization Support

We support the implementation of IT tools to improve operational efficiency and strengthen competitiveness. Digitalization of customer management (CRM) enables customer analysis and more efficient sales activities. We also support the utilization of grants and subsidies related to digital transformation (DX) support, helping to minimize implementation costs.

The introduction of IT tools to improve operational efficiency has become a challenge for many small and medium-sized enterprises. However, are you hesitating because you think it might be costly, or because you don’t have staff familiar with IT? We offer suggestions to companies like yours, starting with what is achievable now.

Recommended for companies that
✅ Want to digitalize but don’t know where to start
✅ Want to implement IT while keeping costs down by utilizing grants and subsidies
✅ Are interested in digitalizing marketing and sales
✅ Find application procedures difficult and want support from experts

Did you know? There are many subsidies and grants available for small and medium-sized businesses.
Main target grants and subsidies (Examples for 2024)

  •  IT Introduction Subsidy (Partial subsidy for IT tools and software implementation costs)
  • Manufacturing Subsidy (Support for production process improvement and digitalization)
  • Business Restructuring Subsidy (Support for business model transformation and new ventures)
  • Small Business Sustainability Subsidy (Support for market development and DX)
  • DX Investment Promotion Tax System (Tax credits for digitalization investments)

Let’s maximize utilization and reduce the burden of implementation costs. We will support you with IT tool selection, implementation, and subsidy/grant applications.

SERVICE 04

Personnel Recruitment & Development Support

Many small and medium-sized enterprises face challenges such as personnel acquisition, low retention rates, and lack of opportunities for employee skill development. In response, we support the formulation of recruitment strategies, improve retention rates through onboarding support, provide training programs aimed at enhancing employee skills, and review evaluation systems to increase motivation, realizing sustainable organizational development.

Recruitment Support for Small and Medium-sized Enterprises
We support the development and implementation of strategic recruitment plans to secure talented personnel who will drive the growth of small and medium-sized enterprises. We formulate recruitment strategies based on market and industry trends, and build attractive recruitment branding for job seekers, making it easier to reach target talent. Furthermore, we provide advice on designing appropriate selection processes and interview methods to improve recruitment efficiency, helping companies accurately identify the talent they seek.

Post-recruitment Onboarding Support
We support the creation of environments where new employees can smoothly adapt to their duties and quickly become productive members of the team. Specifically, we help design post-entry training programs, support the introduction of mentoring systems, and implement regular follow-ups to maintain new employee motivation and prevent early turnover. This improves retention rates and contributes to optimizing recruitment costs.

Human Resource Development Support
We formulate optimal human resource strategies to support the growth of small and medium-sized enterprises and aim to improve organizational productivity. We provide training programs for leadership development and specialized skill enhancement, promoting the development of each employee’s capabilities to strengthen the entire organization’s competitiveness. Additionally, we support initiatives to increase employee engagement, such as clarifying career paths, reviewing evaluation systems, and revitalizing internal communication, maximizing employee motivation and performance to build strong organizations.

SERVICE 05

Seminar & Event Speaker

Our consultants serve as speakers at various seminars and events, drawing on practical knowledge and expertise cultivated in the field of business support. We provide easy-to-understand explanations on a wide range of topics that support the growth of small and medium-sized enterprises, including management and marketing strategies, personnel recruitment and development, and operational improvements. We also accept requests for corporate training and customizable presentations, so please feel free to contact us.

In our seminars and lectures, we provide detailed explanations of practical management strategies and marketing methods, incorporating the latest market trends and success stories. In particular, for challenges faced by small and medium-sized enterprises such as “management visualization,” “sustainable growth strategies,” and “financial management optimization,” we offer methods to maximize limited resources and practical strategies for achieving results in a short period. Furthermore, we present specific approaches for business model restructuring and establishing competitive advantages, delivering practical insights that business owners can implement immediately.

We also offer customized training tailored to your company’s needs. For example, we can build programs that incorporate consulting elements covering general management areas such as formulating growth strategies for business expansion, utilizing frameworks that help solve management issues, and strengthening organizational management. We can also provide support to accelerate corporate growth through financial and accounting optimization, fundraising strategies, and operational efficiency improvements through digital transformation. Our training is available both online and in-person, and incorporates practical learning through workshop formats. Please utilize our services to strengthen your management foundation and achieve sustainable growth.

SERVICE 06

Japan-US Real Estate Investment Support (RIA)

Anderson’s Real Investment Advisory (RIA) service provides Japanese investors with the opportunity to share in the income, growth, and stability offered by the US apartment industry. It is possible to achieve cash returns of over 7% and IRRs of over 13% with low risk. (*1)

Why Apartments and Rental Housing?

What Anderson Can Do

We have built good partnerships with highly regarded apartment operators.

  • Anderson makes investments tailored to our clients’ needs.
  • We scrutinize and undertake investment opportunities on behalf of our clients.
  • Anderson does not just monitor investments but supervises them to maximize evaluation and minimize risk.

If you are interested in what kind of support we can provide, please feel free to contact us through the inquiry form.

To Start This Investment…

Real estate investments can involve significant risks due to their illiquidity. Anderson International begins transactions with qualified investors who are individuals or corporations meeting any of the following SEC requirements (*2): (calculated at 1 dollar = 150 yen)

  • Net assets of 150 million yen or more
  • Anderson introduces investment opportunities that match our clients’ needs and risk tolerance.

How Our Investment Works

  • Anderson introduces investment opportunities that match our clients’ needs and risk tolerance.
  • Anderson scrutinizes and undertakes the investment opportunity before introducing it to clients. Clients can access all due diligence materials.
  • Investment projects typically generate cash flow within 60 days after funding.
  • Anderson supervises the investment project on behalf of our clients and works with partners to monitor it.
  • Our fees are structured according to investment performance.

[White Papers] English/Translation Available

1. Why Japanese Investors Should Invest in U.S. Real Estate

2. TYPES OF MULTIFAMILY HOUSING FOR ANDERSON INVESTORS

*1: This does not guarantee this level of return; it represents an average forecast. Returns may be higher, but we do not recommend this as it would require greater risk.
*2: These requirements are based on SEC Rule 506(c).
Code of Federal Regulations (English)